2nd Chance to Shine
Nonprofit Program


2nd Chance to Shine is a 501(c)(3) nonprofit program providing basic manners training and social rehabilitation to dogs who belong to rescues throughout the Midwest.

As many of you know, Fun Fur Pets offers dog training programs for our clients; however, many people are not aware that we also provide basic manners training and social rehabilitation to several dogs who are currently in rescue. These dogs need a few skills before they are ready to find their forever home.  These dogs are referred to our 2nd Chance to Shine program by rescues from throughout the Midwest. Dogs come to us with various training needs and some just need a place to decompress and learn how to be a dog and trust people. Common rehab/training needs include:

    • Poor socialization with other dogs
    • Bad experiences with humans and/or dogs
    • Trust issues with humans (stranger danger)
    • Sometimes just need a lot of basic obedience like jumping, leash walking, and household manners.

These dogs live at our facility and we act as a foster for the dog. Our staff members work with each dog daily to improve their adoptability, build confidence, and help them learn how to have fun.

This means we supply all of their food and treats. We provide all of their food, training treats, bedding, enrichment toys, love, and entertainment. We are in constant need of the items on our Amazon wish list as well as the items below.


Here’s our wish list beyond Amazon!

  • Hot dogs
  • Individually packaged string cheese
  • Plain Milkbones
  • Indestructible toys
  • Benebones
  • Large and XL Kuranda dog beds (preferably aluminum)

How can you help?

If you find you are willing and able to help our mission of rehabilitating these dogs and giving them a “Second Chance to Shine,“ you can help:

  • Purchase wish list items and have them shipped to Fun Fur Pets
  • Purchase wish list items and drop off—call us and we will meet you outside and unload it from your car
  • Make a PayPal donation.
  • Follow us on Facebook and share our posts to help find homes for these pups!

Thank you so much for your support!


  • New Leash on Life
  • Coulee Region Humane Society
  • Rescued Pets Are Wonderful
  • Jackson County Animal Shelter
  • Trempealeau County Animal Ahelter
  • Forever Home
  • Minnesota Savable
  • New Beginnings Rescue
  • San Francisco Beagle Rescue

Thank you

Thank you to our financial contributor Pawesome Pets Country Club in Holmen!

Have questions? Call us at 608.622.7387